BADM-242 Principles of Marketing

3 cr.

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
[NM Common Course Number: MKTG 2113, Business Transfer Module]
Prerequisites: BADM-114 , or instructor permission. (RDNG-099 or RDNG-113) and ENGL-099 or appropriate Reading and English Accuplacer scores.
Offered: Fall, Spring
Fee - Course/Program (F) $13.00