BADM-242 Principles of Marketing

3 cr.

The methods, policies, and organization involved in the exchange of goods and services between producers and consumers. Topics include an overview of the social, economic, and legal environments in which marketing operates, consumer behavior, marketing research, market segmentation and targeting, strategic marketing, product planning, pricing, promotion, distribution, nonprofit marketing, social responsibility in marketing, and techniques of display construction and application. [NM Common Course Number: MKTG 2113, Business Transfer Module] Prerequisites: BADM 114 , or instructor permission. (RDNG 095 or RDNG-096) and ENGL-099 or appropriate Reading and English Accuplacer scores. Offered: Fall, Spring