Marketing Certificate

Program Learning Outcomes

Upon completion of this program, students will be able to:

1. Build effective marketing communication and collaboration skills.
2. Use data analytics to develop strategic marketing solutions.
3. Create effective marketing mix and media strategies.
4. Create a professional ePortfolio and assess career and transfer opportunities.

The marketing certificate establishes a foundation in business and marketing concepts, as well as facilitates the building of key skills in digital and new media marketing such as website design, social media, display, mobile, email, search, and more. Throughout this hands-on certificate program, students build integrated marketing campaigns to reach and engage target audiences. Students also work towards several industry standard certifications and finish with a capstone ePortfolio that showcases their talents, skills, and program work.