Apr 23, 2024  
2023-2024 Academic Catalog 
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Marketing, A.A.

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To be a successful marketing professional today requires not only an understanding of traditional marketing concepts but also skills working with new media. To that end, the Marketing online program at San Juan College establishes a strong foundation in business and marketing concepts and facilitates the building of key skills in digital, website, and social media marketing, along with other key areas such as display and video advertising, content, mobile, email, affiliate, and search engine marketing. Throughout this hands-on program, students build integrated marketing campaigns to reach and engage target audiences for small organizations and events. Students also work towards several industry standard certifications and finish with a capstone ePortfolio that showcases their talents, skills, and program work.  

The Associate of Arts online degree is intended for transfer to a four-year baccalaureate granting institution. Those wishing to transfer to a baccalaureate granting institution and pursue a degree program in Marketing or Digital Marketing are strongly encouraged to check with their advisor and coordinate their coursework at San Juan College with the requirements of the transfer institution.

Note: All courses must be completed with a C or higher to count toward the degree.

In addition, students who complete the 31 credits required for transfer to a bachelor’s degree program will be eligible for the General Education Transfer Certificate.

SJC First Year Experience Requirement: 3 Credits

General Education Requirements: 31-32 Credits


Students should choose the Mathematics course for their A.A. based upon the degree they plan to pursue at a four-year college or university.  

Laboratory Science:

Appropriate to transfer major, students may choose courses from one or more disciplines. Minimum 4 credits.

Social/Behavioral Science:

For the Marketing AA Degree Program, these two preselected courses are required for the program and fulfill the General Education Requirements.

Fine Arts:

Minimum 3 credits.

Fine Arts 3 

Remaining General Education Requirement:

Program Core Requirements: 29 Credits


Suggested Course Sequence for Full-Time Students:

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