MKTG-2231 Int Social Media & Mktg Communications 3

This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) with a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. Focus will be on the planning, research and creative skills needed to reach promotional objectives through a social media campaign. May be preparation for an industry certification exam.
Prerequisites: MKTG-2215
Offered: Fall, Spring
Fee - Course/Program (F) $13.00
Fee - Resource (A) $170.00 (Inclusive Access)