MKTG-2110 Principles of Marketing 3

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
Formerly BADM-242
Prerequisites: BUSA-1110 OR instructor permission
Offered: Fall, Spring
Fee - Course/Program (F) $13.00
Fee - Resource (A) $90.00 (Inclusive Access)