MKTG-2215 Digital Marketing Fundamentals 3

This course explores the importance of utilizing new media in today’s marketplace and how the use of information technology can enhance the marketing process and create relationships with customers. Students will incorporate consumer expectations into a digital marketing plan, evaluate digital marketing delivery options, analyze website design, evaluate competitive digital marketing strategies, and explore the ethical and legal issues created by the new technology. Topics include the use of the internet in developing marketing strategy, conducting market research, and making marketing mix decisions. Inbound marketing techniques will also be explored. May be preparation for an industry certification exam.
Prerequisites: MKTG-2110
Offered: Summer
Fee - Course/Program (F) $145.00