MKTG-2410 Content Marketing & Branding 3

This writing intensive course will focus on creating a brand identity and guidelines and gaining a better understanding of the essentials of creating, promoting, and measuring valuable and relevant content to attract and engage a profitable online presence and audience. Through practical exercises, different types of content embraced by social media will be explored along with how to leverage the value of content you generate. Best practices in digital storytelling will be utilized through effective writing of content such as blog posts, social media articles and posts, online journals, magazines, and digital newsletters. May be preparation for an industry certification exam.
Prerequisites: MKTG-2215
Offered: Spring
Fee - Course/Program (F) $145.00