ENSB-170 Lean Business Startup 3

This course covers the formation of a new company or enterprise, emphasizing a different set of skills and resources than those required for the management of an existing company. Entrepreneurs and others interested in company formation will use lean startup methodology to develop and test proposed goods, services, and technology. Using this methodology, students will develop a business model for a proposed product (good or service). Students will develop a value proposition, understand the how and why of customer/value proposition fit, develop a minimal viable product, write a basic marketing plan, understand revenue and cost streams, and identify needed resources and partners in the market. Students will prepare to present their business model to investors, customers, and business experts.
Offered: Fall
Fee - Course/Program (F) 13.00