MKTG-2330 Website Design & Marketing 3

Focusing on planning, creating, and marketing a website, topics in this course include developing a plan, segmenting and targeting markets, establishing an online presence, increasing website traffic, and exploring ways to achieve a higher search engine ranking (SEO). May be preparation for an industry certification exam. The course does not require coding or coding knowledge; however, students need to have basic computer skills.
Prerequisites: MKTG-2215
Offered: Fall